It's all on brand if it got you here. so why aren't you talking about it?
It's Personal is one disgustingly efficient session that gets to the meat of your work and hands you the language that make it click.
Most people treat messaging like the thing you do after you make the thing you love.
The necessary evil.
They rearrange sentences for weeks. Run it through Chatty G one more time. And wonder why the thing they poured their life into is getting more “aww, love what you’re up to, babe” than $$$$.
It’s not your writing.
It’s what your writing is protecting.
It's Personal is the most loving, disruptive way you'll ever get to the words that move you & others.
Having better positioning without knowing what's driving the current one does you very little justice.
It's Personal:
One intimate two-hour session + a written messaging document called the Specificity of You. You leave with language that builds new worlds & finally sounds like you on your most dangerous day.
You’ve gotten so good at overthinking it looks like wisdom.
So good at overgiving it looks like leadership.
So good at refining it looks like standards.
But it’s keeping you from the only thing that matters: the gorgeous, specific truth you’re here to say.
Fear is a terrible copywriter.
The need to stay safe, be liked, and control who understands you will bury the very thing that makes your work worth gathering around.
You need a loving disruption where the truth gets louder than the fear. And then kisses us right on the mouth.
The Unseen Work Is What Makes the Seen Work Sell. Here’s How We Get There:
BEFORE THE ROOM: You complete the Raw Source intake—the contradictions, obsessions, stories, half-formed ideas, and language you keep edging on. By the time we meet, I’ve already begun tracking what’s being said, what isn’t, and what wants to be named.
THE EXCAVATION: We spend two hours underneath your current messaging. I ask the questions designed to reveal what your language is protecting you from, the perspective only you can hold, and the thread connecting everything you’re here to make.
THE SPECIFICITY OF YOU: I turn what we uncover into a bespoke messaging document containing your point of view, positioning, brand story, core language, offer language, and the ideas you should be building from.
Who ‘It’s Personal’ is for
01 You have something - an offer, a business, a body of work, even a messy one. You're not starting from a blank page. You're starting from a place where the way you've been talking about your work no longer matches what's actually true.
02 You've rewritten the same page more times than you want to admit and it still doesn't feel like you. Not because you can't write. Because something in you keeps hitting the brakes right before the real thing comes out.
03 You don't need more ideas or more frameworks. You need someone to ask the question you've been avoiding and then hand you the words on the other side of it.
P.S. I'm Not Interested:
in helping people message an okay-ish service, program, or product.
I’m interested in helping people create slightly freaky micro-movements where everyone’s like, “Wait… what’s happening over there?” Because you’re like, “Wait… what’s happening in here?”
It’s all on brand if it got you here.
So why aren’t you talking about it?
the original container is back until I go all in on what's next.
$1200
$600 in full or $300 2x
You already know what it costs to not do the deep work: another launch you half-believe in, another back-and-forth with Chatty G when you could be using that energy to connect with people who actually want to buy. This is the work that changes what comes out of you next. Go from "aww love what you're up to babe" to "just bought it."
$1200
$600 in full or $300 2x
Hey!
I'm Elena
Years ago I reluctantly stood up in a room full of master trainers + coaches at a leadership conference and said I was stuck. I'd just become a mom. I wanted to write, start a podcast, build something of my own. Everything in me felt jammed up & overthought.
A coach named Jean Marie looked at me and said: "Stuckness is usually arrogance or avoidance. Which one is it for you?"
She didn't know me. But she knew enough about people to know that the brain loves a familiar pattern even when that pattern is making your life smaller. And until something interrupts it, you keep reaching for what feels safe, what feels known, what might finally win you the approval you've been chasing since childhood.
That question interrupted mine. I got certified in identity-based coaching because of it. Then I married it with everything I'd spent 13 years learning about messaging, brand strategy, and what makes people actually pay attention.
That's what I do. I sit across from you and reveal what your current message is protecting. Then we write (with reckless abandon mind you) the version that gets less passive “oh love what you're up to babe” and more “woah just bought it!”
Questions? Let's talk it out @elenakunkel
◡̈ I love a good voice note ◡̈